For the established entrepreneur building movements…
Map the strategic foundation for your marketing first, so every web page, email, and sales page works together to position you as the movement leader you already are.
Even if you've tried hiring copywriters, following formulas, or using AI tools that strip your authentic voice
Luz Reyna - Reputation Manager for Social Impact Founders & Public Figures
“Mayra’s support was very informative, encouraging, and innovative. I appreciate her willingness to help me flesh out big ideas and make them more tangible and easy to digest.”
You're creating content. Consistently.
Emails to your list. Social posts to stay visible. Sales pages for new offers. Website updates that explain the depth of your work.
You might even have a VA or team member helping you implement.
But, since we’re all about being true to ourselves here, maybe this is what’s happening behind the scenes:
Every time you (or your team) sit down to write something importante, the message shifts.
That bold vision in your head becomes... careful on the page.
That revolutionary positioning gets buried under "professional" language.
That authentic voz—the one that landed your current clients—gets replaced with what you think sounds more "credible."
And you KNOW it's happening.
You read your own sales page and think, "This is fine, pero it doesn't quite capture what makes my business different."
You see your competitor with a similar offer but stronger messaging, signing the clients you should be working with. (And think of this in a positive light. Competition is good. It can help you stay on your toes while cheering someone else on).
You've probably tried solving this already…
Taken courses on messaging and positioning, but the frameworks felt generic…
Asked your VA for feedback, but they're not a strategist and can't catch the gaps you can't see…
Hired copywriters who delivered "good" work that still needed heavy editing…
Used AI to speed things up, only to realize it strips the very thing that makes you stand out…
Bottom line…
You're too close to see where you're shrinking your voice, burying your differentiator, or using "safe" language that sounds like everyone else.
You need someone who catches what you can't and gets the depth of what you're building.
You might be a brilliant writer already, but even brilliant leaders need a strategic partner in their corner.
So the right clients continue finding you and get it immediately.
And you know what?
The revision cycle has to do more with a strategy problem than a writing problem.
Most copywriters get a brief that says, "write promotional emails about X product," and they jump straight into writing.
Then come the revision requests.
The "this doesn't quite sound like us" feedback from you or your team.
That endless back-and-forth where something feels almost right but not quite.
I do something different.
Before reviewing a single piece of your copy, I spend 90 minutes mapping the strategic foundation your entire marketing ecosystem should be built on (Yesss, the key to putting all the puzzle pieces together).
Because if you just tell someone, "I need a sales page," it's not really going to do much for you, you know?
And at your level, that's the difference between signing 4-5 figure clients who “get it,” from the start, versus constantly explaining yourself to people who were never the right fit.
(Remember, this is the tough love. I see you!)
Las vibras begin with 5 strategic questions that uncover the movement you're building…
What movement is your business part of?
And by that I mean, what CHANGE are you creating in your industry?
What transformation happens for your clients?
Who are they before vs. after working with you? We need alllll the details here.
What do you want people to believe is possible?
What limiting belief are you helping them overcome? Again, those details are everythinggg.
What status quo are you challenging?
What industry standard do you reject? This is what makes you stand apart.
How does your story connect to your mission?
Why are YOU uniquely positioned to do this work? Thee cherry on top to what makes you different.
These layered questions slowly start creating your movement foundation
(brand purpose, positioning, voice guidelines)
It becomes your compass for everything else you (and your team) create.
Because if your website positions you one way, but your emails sound different, and your social content feels like someone else entirely, your audiencia is going to be confused.
And at your price point, that confusion costs you the sale…
But more importantly, the clients who needed what you do couldn't see themselves in your message and missed the oportunidad to be a part of your world.
When that movement is uncovered FIRST, that’s when everything comes together.
Hola, I’m Mayra!
Brand Movement Strategist, first-gen daughter, former teacher, and the copy expert behind Cultural Visionaries™.
I spent 8 years in classrooms learning the difference between someone who has the ideas and someone who has the framework to articulate them clearly.
Most of the time, las ideas were always there, they just needed the right questions to bring them out.
And that's what I see with established entrepreneurs all the time.
You've already built something with corazón (heart).
The clients you serve get results.
And that comes with your reputation.
But when you look at your marketing, something doesn't quite match the level you're operating at.
The copy is fine, but it's not capturing the depth of what you do or the movement you're building.
That's the gap I close.
And before we move forward with these powerful vibras, I wanna bring something up…
Every piece of feedback I give you is filtered so you don’t get generic "best practices."
(I’m sure you’re sick of that, verdad? right?)
Your emails, sales pages, and content finally work together as a strategic ecosystem because they're rooted in the same foundation.
Your team can create content that sounds like you…
And you stop being the bottleneck who has to review everything because nothing quite hits the mark.
When copy is rooted in YOUR movement, it already sounds like you.
The strategic alignment that positions you as the movement leader you already are.
And that's what you need:
Not another copywriter who jumps straight to writing without understanding your ecosystem.
Not another course teaching you formulas that strip your authenticity.
Not another AI tool that spits something out that sounds pretty but doesn't really say anything.
You need what every powerful leader has…
Strategic eyes on your marketing that catch what you're too close to see.
Tiffany A. Dedeaux - 2025 President of the International Coaching Federation, Los Angeles (ICFLA)
“Mayra brought both marketing expertise and a fresh, strategic eye that immediately elevated our approach. With her refinements, our messaging became more purposeful, engaging, and solution-focused. As a result, our subscriber list grew past 1,500, and our open and click rates remained consistently strong.”
Capture the depth of the movement you’re building with…
Copy Care
Strategic Partnership for Movement-Driven Leaders
The 3 month (initial commitment), ongoing strategic support for established entrepreneurs who need a strategic partner.
It’s the next level to the copy you already have for your business.
When you have a strategic partnership, you’ll be able to…
Publish with confidence
Second-guessing before hitting send becomes a thing of the past. You know strategic eyes have caught what you couldn't see.
Show up with your cultural identity as the asset it is
No more diluting your voice to sound "professional." Your authenticity becomes your positioning.
Build strategic thinking that compounds
The feedback from month one sharpens how you and your team create in month two. You're not dependent on me, but developing your own lens.
Here’s What’s Inside The Copy Care Package
Everything in Copy Care follows The R.A.I.Z. System
(raíz = roots in Spanish)
Because movement-aligned copy starts with rooting everything in YOUR strategic foundation.
-
Root in Movement
Movement Mapping Onboarding (90 minutes)
Happens once, before your first month begins
We map your movement context, nail your voice and tone, audit your current copy, and identify exactly what you need from Copy Care.
I create an internal strategy doc so every piece of feedback I give is filtered through YOUR lens.
When you view your marketing from this angle, that's when you continue leveling up. The strategy comes first.
-
Aligned Feedback
2 Copy Reviews Per Month
Submit up to 2 pieces of copy—emails, sales pages, website updates, whatever you're working on.
Within one week, you get a Loom walkthrough with strategic feedback.
And we're not just talking about line-editing here.
I'm asking: Does this align with your movement? Where are you underselling yourself? What quick tweaks will sharpen your positioning?
This is where you stop second-guessing before you hit publish.
-
Intentional Strategy
Monthly 30-Minute Strategy Call
Las vibras continue with a quick check-in on what you're working on.
Strategic direction for upcoming content or campaigns.
We can workshop headlines, messaging angles, positioning questions—whatever's most useful that month.
The perfect setup for strategic thinking when you need it, without paying for hours you won't use.
-
Zona of Growth
When you're ready for a bigger project—a launch, full email ecosystem, website overhaul—you get first dibs on my calendar.
Set yourself up for continued success with a strategic partner on standby when it's time to scale.
Melissa Bailey - Former VP of Marketing for We All Grow Latina
“Thank you Mayra for being that support to us and putting yourself in the position of our community members to help us speak to them and highlight the values of our work.”
What about that price, Mayra?
I hear ya loud and clear, ya’ll. We’re getting straight to the point…
Here’s how all the vibras fit together for your investment.
90-Minute Movement Mapping Onboarding Session
We dig deep into your brand purpose, voice, and what sets you apart—creating the lens through which all future feedback flows.
Internal Movement Document for Ongoing Reference
Your personalized strategy guide makes sure every review is tailored to YOUR vision, not formulas.
2 Strategic Copy Reviews per Month via Loom
Send me what you're working on. I'll show you exactly where that dinero (money) is hiding and how to fix it—all in a week.
Monthly 30-Minute Strategy Call
Bring your questions, campaigns, "what should I do here?" moments. Get real-time strategic direction without the hefty hourly rate.
Priority Booking for DFY Services
Going bigger? You don't wait in line. When it's time to scale, you're already at the front.
INVESTMENT
$897/month
3 month initial contract. Month-to-month afterwards.
Whether you want to end 2025 with a head start or begin 2026 with a clear roadmap, you can’t go wrong with this type of support.
Stephanie Herrera - Founder & CEO of 503 Cafecito
“Mayra took the time to truly understand us and our mission, asking thoughtful questions and capturing our story with beautiful precision. It felt like reading the missing piece of our puzzle!”
Between you and me, this strategic partnership is para ti (for you) if…
You're an established entrepreneur who values strategic thinking over quick fixes.
You're building a movement because you know it’s bigger than a mailing list. Your work challenges the status quo.
You believe your cultural identity is an asset instead of something to code-switch away.
You have a team or VA who executes (or are on your way to it), but need strategic oversight to make sure everything aligns.
You're tired of hiring copywriters who don't "get" you, or using AI that strips your authenticity.
You want strategic partnership that teaches you to think instead of dependency that keeps you stuck.
You're ready to be challenged to grow, instead of only being validated that "it's great."
If you can see yourself in most of these goals,
the Copy Care Package is thee next step in your business journey
Even if you’ve been in business for a while, putting out content with no direction (like email blasts without a plan or campaigns without direction).
OR if you’ve been consistent with visibility, but are ready for the next stage in long-term sustainable growth.
You can use Copy Care in between projects, or right alongside them.
You just need to build the confianza in the movement you’re building, so you can continue showing up as the leader you already are…
But this time, with strategic intention.
The Copy Care Promise
Revelations. Catching patterns. Owning the framework.
You're here because you want to stop publishing copy that's "almost good enough."
You're done spending mental energía on copy (that requires strategy) that should be working harder at this level.
As someone on the inside, I get it.
That’s why my goal is for you to get these “aha” moments…
Month 1:
Within your first month, you'll have at least one "I didn't see that" revelation where strategic feedback shifts how you think about your copy.
Month 2:
Within two months, you'll start catching your blind spots yourself before submitting for review.
Month 3:
Within three months, you'll have built strategic thinking that changes how you approach every piece of content you (and your team) create.
And because this 3-month initial commitment is 90 days…
If at any point Copy Care isn't delivering that strategic value after that timeline, you can cancel.
No questions asked.
I'm betting on the transformation, and you risk nothing.
So why is this important to me?
I spent 8 years as an elementary teacher…
Helping K-2 students from different backgrounds express complex ideas clearly—but the system broke me.
My mental health deteriorated to the point where I couldn't be myself at home or at school, and leaving teaching felt like losing my identity.
That taught me that when you tie your identity to what you do, changing what you do feels like losing yourself.
And that’s what happens with your copy when you shrink your voice to sound "professional"—you lose what makes you, YOU.
So I made it my mission to help entrepreneurs amplify their message without code-switching or playing small.
My sociology background taught me how systems shape us, and my teaching experience taught me how to guide people to their truth through strategic questioning.
Now I use both to help you build copy that sounds like you—culturally authentic, strategically sharp, and movement-aligned.
Karly Feenstra - Sales Coach for Fitness Studios
“Mayra really guided me through the process of getting clear on my message and story, and with her experience, she knew exactly what to include.”
I didn’t forget the FAQ’s ;)
-
You're creating more than you realize:
Weekly emails to your list
Those emails turn to social posts and captions
Sales pages for offers
Website updates
Launch sequences
Lead magnets
And even in a slower season, having strategic eyes on fewer, higher-stakes pieces is often MORE valuable than rushing through volume.
-
Actually, sí! Slower seasons are the perfect time to:
Get clear on your movement foundation (onboarding)
Have expert eyes on the pieces you ARE creating (higher stakes = more value per review)
Build strategic thinking into your process before things ramp up again
Change the mindset to, “I’m not waiting to be ready, but getting ready BY starting.”
-
Perfecto! But, can your VA spot where you're code-switching, or when your CTA is weak because you haven't built enough trust first? Can they tell you WHY certain positioning isn't landing with your audience?
Copy Care makes your team MORE effective by ensuring strategic alignment before they execute. I'm not replacing your VA. Think of me as the strategic oversight that makes sure what your VA creates has the best chance at conversion and connection.
-
Most copywriters jump straight to writing. I start with 90 minutes of strategic questioning to map your movement FIRST.
Then every piece of feedback is filtered through YOUR movement.
Plus, I'm building the framework so you can build strategic thinking, instead of dependency. You're learning to catch what I see.
-
I get it, until you look at what unclear positioning is costing you.
Think about the launch that underperformed. There was revenue left on the table. Or, that sales page that "almost" converted. That’s potential community members going to competitors with tighter messaging. How about the hours you spend reviewing your team's work because something sounds off? That’s time you could be using elsewhere.
Copy Care gives you:
The ability to catch costly mistakes before your audience does
A break from being the bottleneck for your messaging
Change in mindset so you can move from "is this right?" to "I know this works"
The start to building strategic thinking that you'll use for what’s to come in marketing your business
So, it’s not that you’re paying for feedback, but more like you're investing in the strategic foundation that makes your marketing ecosystem work better.
-
Copy Care is designed for entrepreneurs who want to stay in the driver's seat with strategic guidance.
If you want someone to write FOR you, check out:
Email Movement Partner - Strategy + email DFY
Launch Movement Partner - Complete launch ecosystem
Copy Care clients get priority booking when ready to upgrade.
-
Yes, we’re sticking together for 3 months. Why? Because 30 days isn’t enough to see a transformation...at least in this scenario. We’re playing the long game for long-term success.
Once the 90 days are up, you can sign up month-to-month and cancel anytime, though the value builds over time.
You’ll have more chances of seeing bigger shifts with 3+ months because we're building on a strategic foundation, instead of reviewing one-off pieces. -
Movement Mapping onboarding is 90 minutes (one time). Monthly strategy calls are 30 minutes. Reviewing my Loom feedback takes 10-15 minutes per submission.
Total: roughly 2-3 hours per month. That's less time than you're probably spending second-guessing yourself before hitting publish. Right?
-
Emails, social posts, sales pages, website copy, launch sequences, opt-in pages, about pages—any marketing copy you want strategic eyes on. If it's customer-facing and represents your brand, I can review it. :)
Have a question that I didn’t cover?
No te preocupes (don’t worry), send me a DM on Instagram below. I gotchu.
Fiorella Lopez Lima - Founder & CEO of Latinas Ahead
“It was as if she took my heart and put it into words. The clarity in the kind of coach I aspire to be.”
“There’s countless strategists out there.”
Yeahhh, I know…
But you’ve made it this far. Something tells that double-take you took made you curious about the Copy Care Package
Time for a little cafecito break to get all the goods on why the Copy Care package is fitting for you and your business right now.
Between now and 2026, you'll publish dozens of pieces of copy.
Emails. Posts. Sales pages. CTAs. Launch sequences.
Each one will either:
Build your movement or dilute it
Amplify your voice or shrink it
Convert with confidence or miss by inches
The path that got you here isn't what's gonna get you there.
The studying, the courses, the generic formulas gave you a foundation, but they're not what will make your copy movement-aligned.
Las vibras?
I created Copy Care for entrepreneurs like you who refuse to shrink their vision to fit someone else's idea of "professional."
Who know their cultural identity is power.
Who are building something that matters and need their copy to reflect that depth.
Long story, short…
I know what it's like to publish copy and wonder, "Will this land?"
I still remember the excitement when a client’s launch emails sold out her online event because we mapped her movement first.
I want that confidence for you, too.
And because this is such a high-touch partnership with intimate strategic work:
I'm only taking 5 visionaries total across December 2025 and January 2026.
Is this your moment?
Here's A Recap of Everything You Gain with the Copy Care Package
90-Minute Movement Mapping Onboarding Session
Internal Movement Document for Ongoing Reference
2 Strategic Copy Reviews per Month via Loom
Monthly 30-Minute Strategy Call
Priority Booking for DFY Services
Investment: $897/month
3 month initial contract. Month-to-month afterwards.
You've already built something that’s challenging the status quo.
