Experience Financial Growth While Being Authentically Inclusive For Today’s Socially Conscious Public
without pushy marketing or generic copy.
So your launch was a flop — how do you improve?
From the dings on your email and phone notifications,
to your pad of sticky notes filled with everyday life reminders like…
Buy groceries
Pick up the kids from school
Do laundry…
It can be easy to burn out. Believe me, I go through this on a daily too!
But, we’re go - getters.
You’ve worked too hard to stop the momentum now —
especially because your business impacts so many people.
So how do you keep the momentum going?
With the product or service launch
you’ve prepped so much time for!
You’ve done the hard work internally — now you need to showcase that entrepreneurial dedication externally.
This is YOUR chance to steer clear from pushy marketing — you know, the kind of marketing that’s totally in misalignment with you and your audience — and instead make your launch the chance to acknowledge the hurdles of what it takes to break through traditional industry norms or biases.
“I wanna make more sales.”
“I don't wanna spend so much time on writing.”
“I want to feel more authentic in my voice.”
Have you had any of those thoughts?
Possibly.
This is YOUR chance to have more time to move the needle forward in your business.
This is YOUR opportunity to be more in tune with your zone of genius as I take copy off your plate.
This is YOUR sign to invest in you and the community you want to help.
Weave your product or service launch with storytelling that authentically represents and is inclusive of today’s diverse public.
It’s 2024, I think we both know that showing emotion behind your product or service goes so much farther than the generic, “buy my ___ today!”
Trust me, an emotionally -based launch not only resonates with your community, but it goes hand in hand with your financial growth and success.
Because you’re running a business.
The money needs to come in…and that’s NOT a bad thing.
“It all sounds amazing, but how can I reach the socially conscious public AND financially scale?”
We cover that in 8 simple steps…
Step 1: Discover your personal transformation story. This is where we get the foundation to resonating with your audience.
Step 2: Tie your story with your brand tone and voice using my style guide questionnaire.
Step 3: Review your launch goals and we’ll strategize how to best tackle your funnel for best optimization.
Step 4: I’ll conduct market research in your niche, along with review of what your community has said about your product/service.
Step 5: I’ll work backwards and write out copy, starting with the sales page and moving into email sequences.
Step 6: I send your copy to a third party copy editor, versed in copy techniques, for outsider perspective and review.
Step 7: Final edits are made. I send an email to you via Google docs.
Step8: We check back in 3 months later to review data and see what can be optimized for future launches.
Here’s the thing…
There’s more than around 4,500 freelance copywriters in the U.S. — you have TONS of people to choose from.
So why me?
You may have seen copy that gives these vibes…
Hard-sell tactics
Exaggerated claims
Generic messaging
Ignored community experience
Brushed aside emotional appeal
When you REALLY want these vibes…
Psst, this one is me!
Soft - sell strategy
Honest representation
Personalized communication
Emotionally and CULTURALLY resonant storytelling
Community - centric approach
You might be thinking, “Yas, Mayra. I love it! But hold up — I still got some thoughts…”
I hear ya.
Lemme take a shot at what you may be thinking:
“People will judge me.” → Judge you on your launch? Nah, when we encourage transparency and authenticity through the benefits of your personal story, your community feels seen. The people right for you won’t judge you. <3
“I don’t wanna sound too salesy.” → Ain’t nothin’ about being salesy when you provide value and solve your community’s problems. Tie that in with the sale and you’ll see how much more genuine it sounds.
“Copy is pricey. It’s a lot of money.” → You’re a business owner. You know you need to invest in order for your business to grow. It’s time we start looking at price as VALUE.
When you invest in quality copy, you’re saying “yes” to a consistent brand voice and cohesive brand identity — so that you’re more recognizable and trustworthy to the people interested in what you have to offer.
“What if the launch doesn’t give me the results I want?” → We keep it real. That means realistic expectations are set on your launch outcome.
It all has to do with:
-The size of your email list
-How engaged you are with your email list
-Your conversion rate
Current industry stats are around 1-3% in the launch world.
We’ll look at past performance data to inform your launch strategy. After the launch, we’ll analyze the data and adjust strategies based on real-time feedback and results so that you only get better with each launch.
Here’s what transforms your marketing game…
One - To - One Support — This is between you and me. Between you telling me about the inspiration of your business inception, launch goals, and my marketing/ copy skills, we’re going to make some BIG changes for you and the greater public.
Communication — We get on an onboarding, 60 minute live Zoom call, where I have a list of questions ready for you. Don’t worry, it’s very free flowing. The more you chat with me in your own words, the better!
Done - For - You - Launch Copy — I get started on market research (or ethical stalking as I like to call it) and write your launch copy. This is where YOU move along to other parts of your business and/or step away and do personal things you’ve been missing out on — yoga, family parties, the gym…
Support & Speed — Have a question after our onboarding call? Ask away by emailing me! I’m happy to keep you feeling reassured and confident from Monday - Friday, 9 a.m. -5 p.m. PST.
Delivery — Copy is given to you on a copy deck showing highlights of our initial convo, along with what to expect. Then you’ll find a Google doc with the copy —there will be comments showing my strategy. I also create a Loom video where I walk you through a recording of the copy. After 3 months, we get back together on another live Zoom call to check out the data of your launch. The perfect time to strategize on how to continue strengthening the next launch.
Take action and see what some inspirational powerhouses have said about working with me…
Rosi Sanchez
Founder & CEO of Mixto
“Mayra, thank you so much for all your help with everything! It was so great working with you and I'm creating the assets for the launch. I appreciate you so much.”
Melissa Bailey
VP of Marketing for We All Grow Latina
“Thank you Mayra for putting yourself in the position of our community members to help us speak to them and highlight the values of our work.”
It’s an investment — I totally get it.
Which is why you should know I’m not gonna leave you alone during this exciting chapter of your business.
Here’s my guarantee.
As my cliente, te prometo (I promise):
Open Line of Communication
After our onboarding call, you’re not left in the dark! Did ya think of something to ask or add after we chatted? No te preocupes - no worries - send me an email and we'll handle it together.
Research - Supported Copywriting Strategies
I’m not winging it. What I write comes from info that’s evidence - based and data - driven…of course written in a way that sounds like your brand tone and voice!
Copy I have Confidence In
I value what you do and take pride in the work I give you. A win-win.
FAQ
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You should have a general idea of the market landscape. But I can definitely help you get deeper when we work together.
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No, I can help guide you with resources so you can get those meaningful results. We’ll make sure your plan gives you flexibility to adapt to changing market conditions, or the preferences of your comunidad.
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No, I can help you strategically schedule promotional campaigns, build anticipation con tu audiencia, and get them eager for your upcoming event or sale.
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Please plan to meet a month in a half in advance of your launch. That way we can get all the info needed to have a successful launch!
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Of course! Tell me if you’d like to add or remove copy from the launch copy package.
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Yes, you can email me and I’ll get back to you in 48 business days or less ,during the workweek, and between 8-3 p.m. PST
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Yes, you can invest the first 50% at the start of the launch copy project and submit the last 50% when I turn it over to you and the end of the launch copy project.
Hey change maker,
You’re already making moves in providing impact for yourself and the people you serve.
From a Latina marketing strategist who values ethicality and truth in digital marketing, it’s time to close the gap between what your ideal reader needs and the offer you have to change their life for the better.
Take that next step in getting copy that sounds like you and the people you serve — you have what it takes to continue growing and scaling.
And remember, I've got your back in every step of your authentic, marketing journey.
Excited for our partnership and continuation of being the influence the diverse public needs in marketing.
