Here’s What Makes the Difference in Your Marketing Strategy
It’s no doubt you’re building a movement…partly what drew you here, right?
Your work deserves to reach beyond your laptop screen.
What I’ve learned about purpose-driven leaders who truly connect with their comunidades (on a personal and financial level) is that those who try to speak to everyone often connect with no one.
And your vision is too valuable for that.
On the other hand, those whose message hits home are the ones who create lasting impact.
Oh, and so you know…
Your impact matters too much to stay in that safe zone.
The zone where you’re making money, but know scaling is possible once your message really gets to the core of what makes your business MORE than a business.
The right people are out there looking for you right now — let's make sure they can find you.
Regina Trillo, CEO & Founder, Nemi Snacks
“Before working with Mayra, I was unsure on how to go about my ad copy. I wanted to be sure that Mayra could write in my voice authentically.
It wasn't until I got on a call that I felt at ease — thanks to her kind and genuine personality. Because of her organized onboarding and seamless delivery, I was able to focus on other parts of my business.
In just 60 days of using Mayra’s ad copy, our direct to consumer revenue increased by 8%!"
Strategy Services & Packages
You’re preppin’ for something exciting and need all eyes on the goods.
Let’s maximize your impact by getting the comunidad excited about the positive change you’re about to bring into their lives.
1. Launch Movement Partner
(Strategy + Complete Launch Copy)
Want to know what’s better than immediate sales?
Expanding your audiencia, strengthening your authority and credibility, and building a community (all while providing value and setting the stage for continued growth).
The chisme (juicy details):
Phase 1: Movement Mapping & Strategy (Month 1)
90-minute movement mapping
Launch strategy session (positioning, messaging angles, sequence structure)
Offer messaging framework
Phase 2: Copy Creation (Months 2-3)
Lead magnet + opt-in page
14-day nurture & sales sequence (7 nurture + 7 sales)
Complete sales page
3 content ideas from each email for natural cohesion between platforms
2 rounds of revisions
Implementation support (strategy adjustments)
Best for:
Entrepreneurs launching a new offer or relaunching with strategic positioning
Investment:
$8,500 or three payments of $2,997
2. Email Movement Partner
(Strategy + Email DFY)
Your business deserves emails that inspire action.
Campaigns that guide your perfect-fit clients from 'this looks interesting' to 'this is exactly what I need' so they see the true value of what you offer.
Here's how we'll bring your vision to life:
Initial Movement Mapping (same as in the Launch Movement Partner)
Monthly Strategy Call (60 min) - content planning, offer alignment, campaign strategy
4 Emails/Month - written, designed, scheduled
3 content ideas from each email for natural cohesion between platforms
1 Email Flow/Month (welcome, nurture, sales - rotating)
Monthly Performance Report with recommendations
Best for:
Service providers and coaches who want their email marketing to build a movement instead of just sending newsletters
Investment:
$2,500 a month for 3 months minimum
*Additional fee for complete backend management*
(list hygiene, segmentation, content calendar)
3. The Movement Foundation
(Strategy & Guide)
Your business is up and running, but something’s missing…
Your brand messaging guide.
The CORE of who you are, what you stand for, and who you serve.
Think of this as the blueprint of your marketing. It leads to clarity on your website, emails, and social channels, so that it builds community and a brand on what you’re KNOWN for. You’re not just "another business coach”, but, "The business (insert industry) who ___." A.K.A, your sazón (seasoning).
The goods for long-term success include:
90-minute movement mapping session
Complete brand messaging framework document:
Movement statement
Core positioning points
Audience psychographics
Voice/tone guidelines
15-minute strategy presentation with implementation roadmap via Loom
30-day check-in call (60 minutes)
Best for:
Business owners who have a copywriter/team and need strategic direction, OR those who want to implement themselves.
Investment:
$3,200 or three payments of $1,300
4. Copy Care
(Month to Month)
You may not always be in full-on implementation mode, but that doesn’t mean keeping your messaging healthy during the quieter months isn’t important.
Why not keep me in your back pocket…
Here’s las vibras you’ll be immersed in:
45-60 Minute Onboarding Call (happens once, before first month of Copy Care begins)
Movement Context, Voice & Tone, Current Copy Audit
2 Copy Reviews per month
Submit up to 2 pieces of copy (emails, social posts, sales page sections, website updates)
Receive Loom feedback within 1 week
Focus: Does this align with your movement? Quick strategic tweaks.
Monthly 30-minute strategy call
Quick check-in on what you're working on
Strategic direction for upcoming content/campaigns
Voxer access
3-5 messages a week
Response time: Within 48 business hours
For: Quick questions about copy you're working on
Not for: Full strategy sessions, tech support, or new project scoping
Priority booking
When you're ready to upgrade to the other offers, you get first dibs on my calendar
Best for:
Past clients who want to stay in the world of Cultural Visionaries between projects
Current Movement Foundation clients who are implementing and need ongoing feedback
Entrepreneurs who need "copy insurance" - someone on their team without hiring full-time
Investment:
$897 (month-to-month)
Needing other types of copy to add to a bundle?
Want a customized package based on your specific needs?
Let’s talk!
See what works para ti (For you).
How Do I Even Get Started?
With the B.O.L.D. Method…
-
Begin
Here’s where we chat about your marketing goals — think of it as an exploration session.
From there, I’ll create a proposal for you. When it’s to your liking, you’ll receive a contract.
Once signed, 50% of the total is due.
Then, we’ll set up a kickoff call where we go over a questionnaire that will help me get all the juicy details for your copy!
-
Optimize
The research begins.
I’ll get to finding the voice of your customer by seeing where they hang out online.
If you happen to have any past customers who’d want to share their thoughts with me via a 15 minute call, I’d be happy to dig into that too!
Then, I’ll start writing your first draft on a Google document — get ready for those “wow, you read my mind!” thoughts.
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Language & Deliver
Final push…
I edit your copy, making sure everything flows and any grammar is cleaned up.
You’ll then get your copy on a Google document, attached with a copy deck and Loom video.
At this point, the second part of the total will be due.
You’ll also have 1 round of edits so that your copy is just right.
Wanna be inbox friends?
Get storytelling-driven strategy, cultura-rich inspo, and human-first guidance to help you craft messaging that lands with your community (and feels good to share).
And like a trusted amiga, I'll only share what truly matters:
Heartfelt updates, inspiring stories, and copy tips that move your business forward.
Your inbox, your choice. Freedom to unsubscribe whenever.
