Experience Financial Growth While Being Authentically Inclusive For Today’s Socially Conscious Public
without pushy marketing or generic copy.
How do you keep the momentum going as a busy business owner?
Let’s cut to the chase, shall we?
You have a successful product or service —now you just have to launch it…
And you know that comes with some prep and strategy.
But before you dive in, here’s what you gain when you launch:
Steering clear from pushy marketing — you know, the kind of marketing that’s totally in misalignment with you and your audience — and instead make your launch the chance to acknowledge the hurdles of what it takes to break through traditional industry norms or biases.
More time — Off boarding launch copy means you get to move the needle forward in your business. And the great thing is that “forward” can look different for each business owner…it can be whatever success looks like for you.
Alignment With Yourself — And by that, I mean you’ll be more in tune with your zone of genius as I take copy off your plate. Think about what that looks like for you.
Long Term Investment— When you invest in yourself, you’re investing in the community you want to help.
Weave your product or service launch with storytelling that authentically represents and is inclusive of today’s diverse public.
It’s 2024, I think we both know that showing emotion behind your product or service goes so much farther than the generic, “buy my ___ today!”
Trust me, an emotionally -based launch not only resonates with your community, but it goes hand in hand with your financial growth and success.
Because you’re running a business.
The money needs to come in…and that’s NOT a bad thing.
Here’s the thing…
There’s more than around 4,500 freelance copywriters in the U.S. — you have TONS of people to choose from.
So why me?
You may have seen copy that gives these vibes…
Hard-sell tactics
Exaggerated claims
Generic messaging
Ignored community experience
Brushed aside emotional appeal
When you REALLY want these vibes…
Psst, this one is me!
Soft - sell strategy
Honest representation
Personalized communication
Emotionally and CULTURALLY resonant storytelling
Community - centric approach
You might be thinking, “Yas, Mayra. I love it! But hold up — I still got some thoughts…”
I hear ya.
Lemme take a shot at what you may be thinking:
“People will judge me.” → Judge you on your launch? Nah, when we encourage transparency and authenticity through the benefits of your personal story, your community feels seen. The people right for you won’t judge you. <3
“I don’t wanna sound too salesy.” → Ain’t nothin’ about being salesy when you provide value and solve your community’s problems. Tie that in with the sale and you’ll see how much more genuine it sounds.
“Copy is pricey. It’s a lot of money.” → You’re a business owner. You know you need to invest in order for your business to grow. It’s time we start looking at price as VALUE.
When you invest in quality copy, you’re saying “yes” to a consistent brand voice and cohesive brand identity — so that you’re more recognizable and trustworthy to the people interested in what you have to offer.
“What if the launch doesn’t give me the results I want?” → We keep it real. That means realistic expectations are set on your launch outcome.
It all has to do with:
-The size of your email list
-How engaged you are with your email list
-Your conversion rate
Current industry stats are around 1-3% in the launch world.
We’ll look at past performance data to inform your launch strategy. After the launch, we’ll analyze the data and adjust strategies based on real-time feedback and results so that you only get better with each launch.
“It all sounds amazing, but how can I reach the socially conscious public AND financially scale?”
We cover that in 4 simple steps…
Step 1: Discovery & Weaving — This is your personal transformation story…the foundation to resonating with your audience. Then, we tie your story with your brand tone and voice using my style guide questionnaire.
Step 2: Reviewing & Market Research — We go over your launch goals and strategize how to best tackle your funnel for best optimization. Then, I’ll conduct market research in your niche, along with review of what your community has said about your product/service.
Step 3: Copywriting & Editing — I’ll work backwards and write out copy, starting with the sales page and moving into email sequences. Then, I’ll edit your copy to be sure there are no mistakes.
Step 4: Submission & Check In —Your copy is ready! I send you an email via Google docs. Then, we check back in 3 months to review data and see what can be optimized for future launches.
“Mayra did an excellent job in providing email copy. They were well put together, concise, and rich with content”
Jay Barragan
Senior Operations Manager of Scholar System
“Mayra’s professionalism - combined with her listening skills -made me feel like she hit the mark in understanding SEO.”
Amalenalee Lule
Owner and Lead Photographer of Studio Santiné
Here’s What Your Eye Catching Launch Package Includes…
1 Poppin’ Lead Magnet & Opt-In
Plant those seeds for growth and sustainability by adding new members to your email list.
This is the perfect way to fight against the online noise by giving tu audiencia something they can’t say no to — a free and valuable resource.
By doing this you’re already painting yourself as an authority in your niche, making la gente want to know more about your business.
They’ll think, “Of course I want to subscribe!”
1 Exciting Nurture & Sales Email Sequence
This fourteen day sequence splits into 7 days of nurturing and 7 days of authentic selling.
It’s all about conversation. We’ll engage with your community and build a relationship so they find the decision to buy from you easier because you’ve earned their trust.
You’ll stay top-of-mind for the fam who’s interested in buying now AND for those who aren’t quite ready to buy - yet. The point is for you to be on their mind when they’re ready to get the goods.
1 Hot Sales Page
Ya made it!
All that trust building led your conscious consumers to your product or service landing page.
The clear message we’ll create is the key to communicating why your service or product stands apart from the rest.
They got questions? No worries, we got answers.
Showing ‘em the outcome and handling objections gets you those conversions.
The Mini Launch Copy Package
Starting at…
$7,820
Pay 50% before our onboarding call & the second 50% upon delivery of the first draft.
You’re investing - no doubt about it.
That's why I want you to know I'll be here every step of the way during this exciting phase of your business journey.
Here's my promise para ti.
Open Line of Communication
After our onboarding call, you’re not left in the dark! Did ya think of something to ask or add after we chatted? No te preocupes - no worries - send me an email and we'll handle it together.
Evidence - Based
Copywriting Techniques
This isn't a guessing game. The content I create is rooted in research and driven by data... all while staying true to your brand's tone and voice!
Copy I Believe In
I respect your work and feel proud in making sure I give you top-notch content. We both benefit!
FAQs
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You should have a general idea of the market landscape of the niche you’re in — the perfect foundation to growing in your lane. But, know I’ll go in depth in this area once we start woking together.
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Depending on the copy package size and clients I have for the month, your copy delivery can take a few weeks to one month of completion. I value your work so I want to make sure it gets the time and focus it deserves.
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Absolutely. You would invest 50% of the total price prior to our onboarding call and the remaining 50% upon delivery of the first draft.
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Yes! During our discovery call we can finalize exactly what you need. :)
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In our 60 minute Game Plan Session I’ll have pre-prepared questions to ask you where we take all your thoughts and put them into action.
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Lucky for you, your copy goes to a professional 3rd party copyediting team after I write it all out!
And they aren’t just any copyeditors, these editors not only look at my grammar and punctuation, but also are especially skilled in deeply analyzing my work for things like:
-Headline Analysis
-Writing Structure Analysis
-Tone Recommendations
-SEO Keyword Analysis
Trust me when I say you’re getting POLISHED copy.
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There’s one revision included in your package, however know
that we can make minor tweaks until you’re happy.
While I’m confident in the work I produce for ya, the bottom line is that I want you to vibe with the copy.
Hey change maker,
You’re already making moves in providing impact for yourself and the people you serve.
From a Latina marketing strategist who values ethicality and truth in digital marketing, it’s time to close the gap between what your ideal reader needs and the offer you have to change their life for the better.
Take that next step in getting copy that sounds like you and the people you serve — you have what it takes to continue growing and scaling.
And remember, I've got your back in every step of your authentic, marketing journey.
Excited for our partnership and continuation of being the influence the diverse public needs in marketing.
