Meet Mayra, CEO of Cultural Visionaries, a pro at crafting authentic connections.

As a copywriter and marketing strategist, she specializes in helping BIPOC, women, Latinx, and LGBTQIA-owned businesses communicate confidently.

Mayra's mission is to showcase her clients unapologetically, building trust and authority.

Open to partnering with those who share her values, she's on a mission to create a meaningful impact.

In this episode, Bessy and Mayra discuss Mayra's journey into copywriting and her definition of the industry.

Mayra shares her experience of transitioning from being an elementary teacher to a copywriter and the challenges and rewards she has encountered along the way.

They also discuss the importance of ethical copywriting and the need for more BIPOC copywriters in the industry.

Mayra encourages aspiring copywriters to put themselves out there, reach out to brands, and not be afraid of rejection.

Mayra shares her inspiring journey from the classroom to the world of copywriting.

Mayra delves into the ethical aspects, highlighting how empowering and benefiting the audience is crucial.

Drawing on her teaching background, she discusses how skills like active listening and effective communication have seamlessly transferred to her new role.

We also touch on the powerful role of copywriting in advocating for education and social justice, underscoring the importance of inclusive marketing.

Mayra helps socially conscious business owners connect to their communities by incorporating language they feel most comfortable using in their everyday lives.

She writes in a way that shows her clients' unapologetic self so that their audience sees their authenticity and finds them trustworthy and authoritative in their niche.

The business owners she serves range from: BIPOC owned, Women-owned, Latinx owned, LGBTQIA owned, BUT, she's more than happy to partner with anyone who shares her values and vision, and who are passionate about creating a positive impact on other people's lives.

A second-generation Mexican-American, Mayra is a launch and sales conversion copywriter, marketing strategist, and CEO & Founder of Cultural Visionaries.

Mayra connects the public to diversity-driven leaders by writing culturally relevant and genuine copy.

She believes that authentic marketing to today's diverse public can help bridge the cultural divide we see today, making the realm of marketing a place where all business owners can come together and create a space of inclusivity for everyone.

Latina Grit is an entrepreneurial podcast that features solo-episodes and interviews with Latinx creators and entrepreneurs in sharing their journey, including insights and practical advice to start, build, and grow.

In this episode, Mayra and Rachel focus on the upbringing and experiences as Latinas born in the United States.

Tune in while you drink your Monday cafecito and let us know your thoughts on the episode.

In this episode, Christine chats with Mayra about what it means to be a voice for the voiceless, a dreamer for the dreamers, and a change maker in a world that often tries to box us in.

They dive deep into the power of words to transform your bottom line (authentic sales), navigating the world of AI in copywriting, unlearning those money mindset blocks, an finding that sweet spot between self-care and serving others.

This episode is for every entrepreneur who’s ever felt voiceless, for every dreamer who’s been told to ‘be realistic,’ and for every change maker ready to leave their mark.

Lori asks Mayra about her unique perspective on how effective messaging can bridge cultural divides and create an inclusive marketing space where authentic connections flourish.

Throughout the episode, Lori and Mayra delve into various facets of brand messaging and discuss the significance of both demographic and psychographic understanding of your target audience.

They highlight the importance of integrating ethical considerations into marketing practices and explore tangible strategies for developing messaging that attracts and resonates with high-quality leads.

Dr. Will and Mayra discuss her career journey & identity — moving from classroom to copywriter.

They also discuss Cultural Visionaries’ origin story — brands missing the mark with diverse audiences, cultural marketing expertise — diving into what most brands get wrong and how to fix it, along with client relationships and growth —meeting them where they are.

Whether you’re a teacher dreaming bigger, or just need that push to make a change, consider this your sign episode to take that first step.