The V.I.B.E. Retainer
Authentically connect. Increase your sales. Reinvest in your mission.
The Email Marketing Package for socially conscious business owners who want to grow their reach, increase their revenue, and stay focused on what matters most… without getting burnt-out writing copy themselves.
Yeah, social media is more powerful than ever.
You’ve probably looked at your Instagram or LinkedIn at least once today…
Okay, let’s be real – probably more like three times.
But did you know these platforms are only the first step to helping your community go from where they’re at now to where they want to be?
Psst, their destination is the transformation your offer gives them.
My clients know that a big part of their sales come from email marketing.
Even though they're present in the DM’s, it’s the inbox where things happen.
(And P.S .99% of email users check their email every day. Some as much as 20 times a day!)
Here’s Why…
Ownership & Control
Instagram and LinkedIn are run by companies like Meta and Microsoft. It controls your reach in algorithms – which are always changing …
(and trying to get more and more money out of you!).
Email lists on the other hand, are owned by YOU and provide a more stable way of communication.
And that’s not the end of it…
Engagement Rate Boost
Because your community CHOSE to be part of your email list, you can personalize each email with subject lines and content that really resonate with your people.
With social media, you get ALL KINDS of people – some will resonate with your content and some won’t.
(It’s kinda like throwing spaghetti at the wall until you see what sticks!)
The Long Game
On social media, you see a post or a story and then it’s gone.
Out of sight.
Out of mind.
But email waits for you.
It doesn’t disappear with one accidental ‘refresh’ or disappear into the depths of the algorithm after just a few hours.
Email is the international conversation that meets people where they’re at.
Think recurring visibility.
I could go on, but I’m not here to bore ya.
Instead, see it for yourself:
One of my clients got a 65.3% open rate and a 30% click through rate.
According to Mail Munch 2023, the average open rate is 21.33% and the average click to open rate is 10.5%.
So, yeah, I kinda know what I’m talking about.
Imagine…
Writing words in an email so strategically
So in line with the vibes of your comunidad’s desires
That they LOOK FORWARD to that “ding” of a new email.
This is your sign to stop sleeping on email marketing.
Your community will be relieved to get away from the same old clickbait caption, never-ending stories and “what X taught me about being a business owner” posts…
Here’s the thing…
You’ve put your corazón (heart) and alma (soul) into your business.
But social only scratches the surface.
Your mission is deep.
And your community wants to experience that depth too.
The fact is, 2,200 characters is not enough to make the connection you both crave.
But that doesn’t mean it’s impossible.
There is another way outside of social.
In your curated email campaigns.
Allowing you to get back to what brings you joy, ease your marketing load, and reinvest in your mission.
Step back from the overcomplicated algorithm changes of social media — and while you’re at it – stop trying to take on all the marketing copy yourself.
Spoiler: It's holding up the sales flow…
Your email marketing campaign is the answer that’s been sitting right in front of you since day 1 of launching your business.
How is email marketing your answer?
It gets you back to growing, increasing your revenue, and staying focused on what matters most.
Look at your emails like the recipes passed down from your ancestors… so rich in flavor and history, that your audience craves them week after week.
Wanna see how we amplify your voice and turn it into a dish that leaves your audience hungry for more?
Source: You can’t have a historic recipe without quality ingredients. We’ll start by sourcing the goods from your brand’s roots, mission, and values to make sure your messaging is authentic and impactful.
Season: This is where we dig to find the pain and false beliefs your comunidad holds, while also uncovering their dreams. It’s all about the care that goes into this process that builds the perfect seasoning – trust and transparency.
Think, enhanced brand message, deeper connections and long-lasting relationships with your audience.
Serve: A well-prepared meal is served with thoughtful prep in mind – just like your copy. Your messaging will be based on purpose, the words that give feelings of inspiration, meaningful action, and engagement; while nurturing the sales process through gentle sales psychology methods.
Just what ya need to create a legacy that sticks with your community long after the sale.
We make sure you are the V.I.B.E…
You’re ready to BE the V.IB.E. with curated email campaigns if…
You’re a socially conscious business owner with a BIG mission – trying to make it happen without wearing all the hats and burning yourself out.
You've been pouring your heart into other digital spaces (Heyy LinkedIn & Instagram!), but struggling to get clients or build momentum from it.
You’re already known for what you do best, but you’re looking to become the go-to choice with a loyal following that’s all in.
Oh, and just so you know, we’re your day 1 for building a sustainable comunidad…
The copywriting agency for socially conscious, service-based business owners.
Hola, I’m Mayra — CEO and owner of Cultural Visionaries.
Not too long ago, I was right where you are. I started out as a first grade teacher and hit walls that felt bigger than me. It was exhausting, y como tu, I wasn’t sure on the next step to take.
I was passionate about my mission, but felt stuck by things beyond my control. When I left teaching, I wasn’t sure what was next, but I knew one thing for sure:
I wanted to make a difference by helping others.
Now, I’m all about connecting with amazing coaches, innovative non-profits, and purpose-driven leaders—those who are just as committed to making an impact as I am.
Take action.
See what some of those inspirational visionaries have said about working with me…
“Mayra was able to translate a simple 1-hour conversation into powerful, authentic copy.”
“It truly captured who I am . It was as if she took my heart and put it into words. For the first time, I saw my story reflected [in email copy] in a way that felt genuine to me, my culture, and my mission. It gave me confidence and clarity in the kind of coach I aspire to be.”
Fiorella Lopez Lima, MPS, SHRM-CP
Certified Professional Coach, Latinas Ahead
“Mayra’s active listening and well-thought out questions made it so easy and enjoyable to work with her.”
“She created great copy [for my email sequence], and led to some great results/feedback from my audience. I love how she balances the creative, emotional parts of storytelling AND always has her eyes on business results. Thank you Mayra!”
Karly Feenstra
Business & Leadership Coach, Happy Leader Project
Your rich & flavorful,
connection - enhancing email marketing package includes…
Monthly Strategy Call
Share the goods and what you’ve stumbled upon on your business path—what ideas, realizations, and industry-insights have been popping up for ya? What’s the tea your clients have been chatting non-stop about? We’ll dive into your thoughts while you step into your zone of genius.
4X Emails A Month …
Emails that sound like you —keeping your audience engaged and in the loop. Each email will have on-brand design and a clear strategy to help you hit your goals. We'll segment your list to make sure the right people get the right message, and I'll handle the scheduling so everything goes out on time.
The Backend
Your email list stays clean and up-to-date — perfect for reaching an engaged audience. Each month, we'll manage your segments and create a content calendar for consistent, targeted messaging. We’ll also handle one email flow from start to finish. At the end of each month, you'll get a custom report showing how your emails are performing and what can be improved.
This recipe is perfect for you if:
You’re ready for lurkers and followers to turn into clients…Ahora (today!)
You understand that followers, impressions, interactions, etc. are only the toppings to your business, but actual community members who opt into your email are contact ready interests. In other words, the main meal with the best sabor (flavor!)
You want to build lasting relationships with your audencia that go beyond social media likes—where real conversations and natural conversions happen.
Enhancing the flavor
60-minute kickoff session to perfect your brand recipe + 60-minute monthly strategy chats with me.
A fresh batch of delicious content every month, made just for you based on your brand’s unique receta (recipe) and email goals.
One round of tweaks, 2 weeks before your email goes out, with helpful comments and irresistible call-to-actions sprinkled in.
The Investment
$3,115
A month
3 month initial commitment
*Book a free, no-obligation call to discuss whether a step forward with Cultural Visionaries is your next CEO move*
The Word On the Street
As a busy business owner, you know time is valuable...
Since every second counts, we ask you to get on a quick 30 minute discovery call, so we can make sure we’re the right purpose-driven copywriter to spice up your brand.
Mayra, I still have some questions girl!
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Yeah, you might’ve sent out a few emails here and there - maybe even have a current schedule now - but if those emails didn’t lead to a reply back, or booking one of your offers, your audience wasn’t getting the spice they were looking for.
Our job is to find that special something and turn it into a weekly, bingeable content that highlights your skills and is super engaging.
Also, you’re wearing all the hats – I just wear one.
I’m not offering to look at your profit and loss reports.
I’m not offering to plan your event.
I’m offering to write your emails…’cause that’s what I do all day everyday for people like you.
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Yes actually! Consistency is everything.
30 days of value is nice, but it’s not enough for long term engagement. The community seeks more.
In 3 months, we’ll:
dive deep into your data
really get to know your audience
create core content themes
nail your tone of voice.
This way, we can turn those tweaks into steady, predictable income.
And going back to that one-month project…it’s unlikely to give you that ROI.
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Think of it as 60 minutes a month to make change for the long run —yep, that's it!
You can be in your zone of genius while we pull out the best bits from the amazing things you’re doing.
Got other social platforms in place?
Even better!
We can tap into what you’ve already got going, so no need to work harder – we’ll work smarter.
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Rich and engaging email series are free value.
Whatever you’re proposing can be used as a tool to grow your email list.
Mention it on the social platforms you hang out on and give the community a link as an easy way to connect.
You’ll solve two problems in one go – growing your list and starting to sell – authentically – while they’re excited and ready to buy.